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Title Reconditioned
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By Ranjit Singh
Reconditioned
The series investigates the relationship between commercial manipulation, consumer conditioning, and social inequality. It explores how exposure to commercial influence from an early age contributes to the normalisation of consumerist behaviour, creating cycles of dependency on material acquisition that often persist into adulthood. The work suggests that these systems disproportionately affect economically vulnerable groups, reinforcing patterns of poverty through psychological and cultural conditioning.
The artist examines how advertising, branding, and mediated representations of success shape perceptions of identity, value, and self-
Through this investigation, the artworks consider the effects of commercial environments on mental states, including anxiety, aspiration, social alienation, and emotional dependency. The project positions consumer culture as both a mechanism of economic control and a form of psychological influence that shapes individual behaviour and collective social experience.
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