Through his work Commodification Cycle the artist conveys art as product incorporating commercial terminology associated with mass-produced products. Each piece purchased has a money back guarantee: (If you are not entirely satisfied with this product return to place of purchase for a full refund). The majority of the mass-produced pieces within the installation are physically supported conveying economic support structures that ensure a piece of art as a viable investment. Trays of additional discs function to replace any piece purchased, which explores the commercial influences on art and artists having to fulfil global market force requirements as manufactures of an exclusive art pieces / products.
The name of the purchaser is documented, which maintains a cohesive link with the economic support structures and investigates exclusivity of ownership. Each disk when purchased is thumb printed by the artist, emphasising the file line between art and product, when purchased a receipt is issued and the piece is documented. Market forces (supply and demand) determine the price of the art piece / product.
The accompanying videos convey the monotony of installing numerous identical pieces and draws upon the mental condition of a repetitive motion of an industrial manufacturing environment.
Note, with the use of technology the artist is proposing the development on an integrated tracking system to track the movement of individual works.
